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Aadil Maan's avatar

It’s a really nice write up from an outsiders perspective. Would’ve loved some comparisons of the role of Product or ID design teams who actually play this role you highlight at places like Apple. I do think HW startups can definitely benefit from more product style thinking.

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Building Hardware's avatar

As an ex apple person I can say that their model is kind of different.

Their PM workflow is top down. Execs decide on product vision and the rest of the company executes, including ID.

At other HW companies like Amazon Exho or Google Nest, there are PMs who do traditional PM work, ideate on the strategy and then get buy in from execs. ID comes in after concept is finalized to help during definition phase.

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Wei Xun He's avatar

Really enjoy the case studies diving into specific products and where things went wrong. Experienced pros always tell college grads to get working experience so you can make mistakes on someone else's dime, which is especially true in the hardware world. I'm working now to compile multidisciplinary mistakes made at hardware organizations and am hugely inspired by your work.

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Building Hardware's avatar

Appreciate it Wei! Lmk if you have any topic requests for the future or want to collaborate

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Glen Turley's avatar

I loved the rant! As engineer's when we are launching new products, there are so many problems and trade-offs that come up that we didn't expect during design. We need guidance of where we should hold the line with regard to quality and functionality, and a good product manager is essential in that process!

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Building Hardware's avatar

Thanks for the share !

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